Reseller Program for Search Engine Optimization - Resell Organic SEO services

Reseller Design Guidelines

Call 888-281-7665 x 2 or email us to let us know you are interested in the reseller program

We'll email you a short agreement to sign and fax back

You can start reselling same day, and mark up our pricing as you wish. Its so easy!!!

Obviously, websites have to be built to some type of standard in order for us to offer blanket packages. Here are a few initial guidelines we would like to utilize to save the client time and money before working with Cal Coast. Of course we can still work with many websites that do not have all these ideal elements, however, additional admin fees may apply depending on how much work is required to bring the website up to speed. Our contracts also state all this stuff, so not to worry.

All standard websites should include a static sitemap, resources and a general services page. If your Java menu has several drop down services, please make sure actual services is a clickable link to a page as well, not just a title for that java section of links/buttons.

Relevantly name pages, using a dash in between. (orange-county-web-design.html)

No framed websites, no iframes (we can still work with them but it may take longer for results)

No session IDs - Session IDS - The main problem with using session ids (SIDs) is that spiders do not index them well. Part of the problem is that when a site gets indexed by say Googlebot for example, there are several spiders that come out at once. They each get their own session id (see url example above), and spiders tend to see them as unique urls. This creates sort of a catch-22 for the spider where they keep returning thinking they are on different pages, but infact it's the same page with a different session id in the url. Googlebot, and probably many other spiders, simply ignore urls that have common session id parameter names in the url, like 'sid=' or 'id='.

Create bread crumb links on applicable sites - Don’t enable users to view their breadcrumbs (or click path) off of parameters in the URL. This creates a duplicate content issue for search engines. Instead, assign one page with one set of breadcrumbs, whether or not that was the path they took; or allow your breadcrumb links to implement dynamically according to a cookie. Note: You can use the phrase “The quickest path to get here is” ahead of your predetermined breadcrumb links to make the site user-friendly.

Eliminate the need for URL rewriting by, where possible, removing query strings by pre-generating dynamic pages

Attention Programmers! Often, complex URLs like http://www.xyz.com/press/releasedetail.asp?pressid=5 result from an inappropriate use of dynamic pages. Many developers use server-side scripting technologies like ASP/ASP.NET, ColdFusion, PHP, and so on to generate "dynamic" pages which are actually static. For example in the previous URL, the ASP script drills press release content out of a database using a primary key of 5 and generates a page. However, in nearly all cases, this type of page is static both in content and presentation. The generation of the page dynamically at user view time wastes precious server resources, slows the page down, and adds unnecessary complexity to the URL. Some dynamic caches and content distribution networks will alleviate the performance penalty here, but the unnecessarily complex URLs remain. It is easy to directly pre-generate a page to its static form and clean its URL. Thus, http://www.xyz.com/press/releasedetail.asp?pressid=5 might become www.xyz.com/press/pressrelease5 or something much more descriptive like http://www.xyz.com/press/2003-07-04 - or even better like http://www.xyz.com/press/newproduct. The issue of when to generate a page, either at request time or beforehand, is not much different than the question of whether a program should be interpreted or compiled.

Use absolute links for all page lining and images on secure sites. If you use a relative link (…/folder/pagename.htm) instead of an absolute link (www.domainnamehere.com/folder/pagename.htm) when linking your pages to others, you may wind up causing duplicate content issues when a search engine when you have a secure web site. Links on secure pages will be assumed to be secure pages when using relative links instead of absolute. Now you have 2 sites if you're not careful, so use relative links with https.

Flash note** we can work with flash websites but we need to put html code below the flash on the page or we need to create html landing pages; if your client is extremely design driven this may increase costs.

Externalize CSS. Getting rid of code bloat helps the search engine spider get to the important data. Build websites to Google webmaster standards at all times.

USG capabilities through product reviews

Product Title and description will need to be integrated into metas dynamically however there should be a place to hand input kws. The k tag will eventually be absolute anyway so there is no reason to write custom code for something so intricate for pulling the right kws and then having it be obsolete soon. So, just create a spot to hand input in case a page needs a leg up on its competitors.

Alt tags will need to be added as well.

All content of the page can be read by a spider, nothing hidden.

Incorporate Spam free and hacker proof icons near buy now option.

Dynamically pull other items for cross linking. (i.e. – Other users who viewed <insert this pages title here> also enjoyed <insert other product page titles here with images.>

Dynamically pull testimonials

Following the above guidelines with your website designs will ensure we can always get started right away on one of your referrals.

Please contact us at 888-281-7665 or resellers@calcoastwebdesign.com for answers to your questions!

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22672 Lambert Ave #612 Lake Forest, Orange County, CA 92630

Phone: 888-281-7665 - Fax: 866-743-1609 - info@CaloastWebDesign.com