Adopting a public relations campaign can be an economical way to help increase your company’s visibility with potential customers as well as build your brand and add credibility to your products or services. Trade publications and other media outlets are starving for new, unique information to publish in their magazines or newsletters and will often lift content about a product or service directly from press releases sent to them.
The packages outlined below assume yearly contracts and are priced per month. Packages can be tailored to fit your needs, and we will be more than happy to create a custom campaign for you.
Basic - $500 - $800/month
Advanced – $800 - $1600/month
Premier - $1500 - $2400
Platinum - $2400 - $3600
Basic - $500/month
Our Basic program provides for targeted distribution of your press releases to a select group of publications as well as traditional PR administration services.
~Research and develop one unique press release about your service or business each month. All press releases will be written within AP Style guidelines and will be no more than two pages in length.
~Distribute releases to up to five publications. These publications will be selected only after research into your industry and customer base is completed by our PR professionals. Publications will be chosen at the beginning of your annual campaign and presented to you for approval. Circulation statements as well as readership will be used to help determine which publications best fit your needs.
~Monthly maintenance of your distribution list will be performed to ensure that your press releases are always sent to the proper people. Prior to sending your press releases, we will confirm that we have accurate contact information for your selected publications.
~Clippings of each release placement, both in a printed publication and on publication Web sites will be documented and reported to you on a quarterly basis.
Advanced – $800/month
Our Advanced program allows for greater distribution of your press releases as well as one-on-one contact with your selected publications in order to ensure receipt of release and encourage publication.
~Research and develop one unique press release about your service or business each month. All press releases will be written within AP style guidelines and will be no more than two pages in length.
~Distribute releases to up to ten publications. These publications will be selected only after research into your industry and customer base is completed. Publications will be chosen at the beginning of your annual campaign and presented to you for approval. Circulation statements as well as readership will be used to help determine which publications best fit your needs.
~Monthly maintenance of your distribution list will ensure that your press releases are always sent to the proper people. Prior to sending your press releases, we will confirm that we continue to have accurate contact information for your selected publications.
~Clippings of each release placement, both in a printed publication and on publication Web sites will be documented and reported to you on a quarterly basis.
~Conduct follow-up interviews with editors in order to encourage publication of your press release. Email and phone correspondence with publications will occur after distribution of your press release.
Premier - $1600
Our Premier package ensures that you have continuous information to distribute to a broad range of trade publications as well as one-on-one contact with your selected publications in order to ensure receipt of release and encourage publication.
~Research and develop two unique press releases about your service or business each month. All press releases will be written within AP style guidelines and will be no more than two pages in length.
~Distribute releases to up to 15 publications. These publications will be selected only after research into your industry and customer base is completed. Publications will be chosen at the beginning of your annual campaign and presented to you for approval. Circulation statements as well as readership will be used to help determine which publications best fit your needs.
~Monthly maintenance of your distribution list will ensure that your press releases are always sent to the proper people. Prior to sending your press releases, we will confirm that we continue to have accurate contact information for your selected publications.
~Clippings of each release placement, both in a printed publication and on publication Web sites will be documented and reported to you on a quarterly basis.
~Conduct follow-up interviews with editors in order to encourage publication of your press release. Email and phone correspondence with publications will occur after distribution of you press release.
Platinum - $2400
Our Platinum program is our most comprehensive package and includes extensive distribution as well as more in-depth research and contact with your selected publications.
~Research and develop two unique press releases about your service or business each month. All press releases will be written within AP style guidelines and will be no more than two pages in length.
~Distribute releases to up to 25 publications. These publications will be selected only after research into your industry and customer base is completed. Publications will be chosen at the beginning of your annual campaign and presented to you for approval. Circulation statements as well as readership will be used to help determine which publications best fit your needs.
~Monthly maintenance of your distribution list will ensure that your press releases are always sent to the proper people. Prior to sending your press releases, we will confirm that we continue to have accurate contact information for your selected publications.
~Clippings of each release placement, both in a printed publication and on publication Web sites will be documented and reported to you on a quarterly basis.
~ Conduct follow-up with editors in order to encourage publication of your press release. Email and phone correspondence with publications will occur after distribution of you press release.
~Monitor editorial calendars of selected publications in order to find interview opportunities as well as better target press release topics.
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