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It was trick-or-treat time once again, and all of us at Cal Coast hope each of you had a happy and safe Halloween. As we begin to gear up for a busy holiday season, we thought we would focus this issue of the CalCoaster on Directory Submission, an SEO trick that can help encourage visitors to your site and build your rankings just in time for the busy season ahead. Direct Your MarketingAlthough Cal Coast proactively submits our monthly SEO clients' sites to search directories, it is often an aspect of the program that people have the most questions about. Search directories exist for almost every industry or product type and are simply a collection of Web sites that offer information on a related topic. Most major search engines like Google and Yahoo have directories and are often visited by Web users wanting to find a business in their local area or selling a specific product. Search directories are also extremely well optimized and often times have the highest rankings for the chosen keywords. This is due, in large part, to the fact that directories contain so much content related to the keyword and have continually updated information. Directories attract all types of sites, both good and bad. Often times; we have clients express concern about having their Web site listed in the same location as others that are less reputable. Although it is true that there are less credible sites in directories, it is still a great SEO tool to drive traffic to your site and can often times lead to business that you would otherwise never receive. We encourage you to take a closer look at directories by trying our Directory Stew recipe below. You will find great tips in this month's recipe for finding industry specific directories and increasing your traffic by submitting to them. As always, if you have any questions about directories or if you have a suggestion for a directory submission, please contact info@calcoastwebdesign.com. Directory Stew1 large search engine ½ pound research 1 cup keywords Submission sauce Open a large search engine and add research and keywords. By completing a simple search in a large search engine like Yahoo or Google, you can find a long list of directories powered by that particular engine. Most large engines not only have a directory, but also provide a great research vessel for finding other directories related directly to your industry. Try typing “<your industry> directory” into a search engine and see how many results you get. Chances are that a number of directories will be returned. Add the Submission Sauce to the directory. Once you have located directories that you want to submit your site to, simply follow the directions provided by the directory to do so. Most directory submission is straightforward and should take little time to complete. You can also send links to the directory direct to Cal Coast at info@calcoastwebdesign.com to have our virtual mangers handle the submission for you. Feel free to visit any of the other general common directories below. Please be sure to NOT re-include yourself. If we have already added your site for review, it is poor search engine etiquette to submit again. If you are questing, feel free to send an email to Support@CalCoastWebDesign.com. Again, clients who are already on a monthly SEO package are being submitted to these directories pro-actively however feel free to share this secret with friends and colleagues. We have a one time fee package available for directory submission for all non-monthly clients. Visit http://www.calcoastwebdesign.com/DirectorySubmissionAgreement.doc for more information. We appreciate your referrals and will offer a free hour for every referral turned to client during the month of November. Thanks Cal Coaster Subscribers! Sincerely, Cal Coast Web Design, Inc.
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