| Cal Coast News Welcome to our newly redesigned Cal Coaster Newsletter. As we dive into 2007, we decided to revamp our monthly newsletter in order to bring you more of the latest SEO news, tips and tricks. Each issue will feature the most important topics facing the SEO marketing world each month and we encourage you to think about how these issues affect your company and your SEO plan. In this month’s issue, we will be focusing on the importance of FRESH, RELEVANT CONTENT, as well as using your Web site to capture specialized audiences. We hope you find these tips and tricks helpful and look forward to hearing your feedback on our new newsletter design. Contact Cal Coast today at info@calcoastwebdesign.com or 888-281-7665 to speak to one of our SEO professionals about how the latest industry news impacts your SEO marketing program.
Search engines look for not only FRESH content, but also RELEVANT content on each Web page. This means that each piece of content you add to your Web site should provide useful information for your visitors. Search engines like natural keywords and will rank your site more highly if the content contains relevant keywords and updated information.
1. Visibility is more important than ability! The more people that know about your business or service, the more business you can expect to receive. This is why SEO marketing is so important. By increasing your rankings, you can expect more visitors to your Web site. But visibility can also be in the form of other marketing materials as well as at trade shows, home shows, expos or other community events that your potential customers attend. 2. Great marketing is EMOTIONAL not LOGICAL. If you’re targeting a particular group of people, think about what they want and need to see on your Web site. If you want to market to a targeted group, add a special message on your home page that the group will encourage a response. For instance, if you’re a realtor targeting the soon-to-be-newlywed market, your home page tag may be “Let me help take the stress out of wedding planning. Find out how?” 3. Specialize in your passion! Make sure you understand and explain how your company or service can have a positive impact on the particular group you are targeting. 4. Market with continuity and consistency. No matter who you are marketing to or what promotion you are offering, there should be consistency throughout your Web site and marketing pieces. This means that your logo, company colors and slogan should remain the same from one marketing attempt to another. Although you may change your message for different markets and mediums, your company name and purpose should be easily recognizable throughout your marketing pieces. And remember, it is ideal to have at least eight exposures in 60 days in order to build your company’s recognition, so be sure to keep on top of your SEO marketing, email blasts and printed pieces.
Our Blogging services include account set-up with Blogger.com (or another blog site of your choice) as well as the development of comprehensive blogs for EACH of your three keyword phrases. Our marketing experts are public relations and SEO professionals and use your blog to promote your company and provide visitors with tips, tricks and information relevant to your services. Contact Cal Coast today at info@calcoastwebdesign.com or 888-281-7665 to begin your blogging program.
Shell Pavlis Sincerely, Cal Coast Web Design, Inc. |
Cal Coast Web Design |
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